Toyota to be Presenting Sponsor of Bike MS: Ride the Rock Sept 10-11 2011

The National Multiple Sclerosis (MS) Society-Arkansas is pleased to announce that Toyota will be the presenting sponsor of Bike MS Arkansas: Ride the Rock 2011. Toyota is committed to creating a world free of MS. The Bike MS Arkansas: Ride the Rock 2011 will take place September 10-11.  

“Toyota is honored to sponsor the Bike MS ride,” says Mark Erwin, area general manager, Gulf States Toyota. “As a company, Toyota is fully committed to giving back to the communities where we do business and supporting a reputable organization such as the National MS Society-Arkansas allows us to positively impact the lives of those affected by multiple sclerosis.”  

Paula Cortner, Arkansas vice president of development, considers community leaders like the employees from Toyota model partners. “The company is dedicated to linking with us to improve the lives of over 28,000 Arkansans affected by MS. This is why we thank them for their leadership in the MS cause.” 

More than 200 cyclists and volunteers are expected to come out and help raise the goal of $100,000. Funds raised will support direct services and programs for more than 28,000 people affected by MS in Arkansas and for national MS research to find a cure for this chronic disease of the central nervous system. 

People can participate in Bike MS individually or as a team. Those who register by August 12 will have a fee of only $10, with an increase to $20 after that date. There is a minimum fundraising goal of $250. Volunteers are also needed! 

WHAT: Toyota is Presenting Sponsor of the 26th Annual Bike MS Arkansas: Ride the Rock 2011 (formerly MS 150) to benefit the National Multiple Sclerosis Society-Arkansas

WHEN: September 10 & 11 – Saturday registration opens at 7 a.m. and the ride starts at 8 a.m.  Sunday check in begins at 7 a.m. and the ride starts at 7:30 a.m.

WHERE: Day One/Day Two: Both days start in downtown North Little Rock at the River Trail Station and finish at the same place (about 80 miles the first day and 75 the second day).

PARTICIPATION/ VOLUNTEER REGISTRATION:  Visit www.bikemsarkansas.org  
or call 501-663-8104 ext. 35304.

WHY: Proceeds raised will benefit the National MS Society, Arkansas. 
 
About the 26th Annual Bike MS Arkansas: Ride the Rock

The 26h Annual Bike MS Arkansas ride is a statewide cycling event starting in downtown North Little Rock and ending at the finish-line in Little Rock along the River Trail. This is the very first event to ever utilize both of Central Arkansas’ bridges: the Big Dam Bridge and the Two Rivers Bridge!  We are really excited about the ride moving to Little Rock and the Central Arkansas area and hope that cyclists will get an unforgettable experience.  

Cyclists will ride approximately 150 miles over both days. Along the ride, cyclists can find rest stops every 10 to 12 miles and SAG (Support and Gear) vehicles will be available between stops. The ride will start in North Little Rock at the River Trail Station on Saturday, Sept. 10 and will also end at the River Trail Station on Sunday,  
Sept. 11 with a finish-line celebration! BUS TRANSPORTATION WILL BE PROVIDED FOR CYCLISTS AND THEIR BIKES FROM NORTH LITTLE ROCK TO LITTLE ROCK BEFORE AND AFTER THE RIDE.
 

For more information or to register for Bike MS Arkansas: Ride the Rock, visit www.bikeMSarkansas.org or call 501-663-8104 ext. 35304.  

About the National Multiple Sclerosis Society

MS stops people from moving. The National MS Society exists to make sure it doesn’t. The Society addresses the challenges of each person affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, collaborating with MS organizations around the world, and providing programs and services designed to help people with MS and their families move forward with their lives. In 2010 alone, through its national office and 50-state network of chapters, the Society devoted $159 million to programs and services that assisted more than one million people. To move us closer to a world free of MS, the Society also invested $37 million to support 325 new and ongoing research projects around the world. The Society is dedicated to achieving a world free of MS. Join the movement at nationalMSsociety.org. 

Early and ongoing treatment with an FDA-approved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at nationalMSsociety.orgor 1-800-FIGHT-MS (344-4867). 

About Multiple Sclerosis

Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Every hour in the United States, someone is newly diagnosed with the disease. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 400,000 people in the U.S. and over 2.1 million worldwide.